The luxury emergency supply market is an unsurprisingly niche and specialist industry, with only one entrenched competitor - The Second Aid. They employ a sleek, minimalist and highly readable design approach which is favoured by the client.
Minimalism allows for an attractive appearance but also for high usability, by avoiding elements that cause distraction and allowing any information or instruction to be clearly read.
The use of the colours red and white pay homage to the fact that it's an emergency product through its visual connotations with other disaster and emergency products or organisations e.g. The Red Cross, first aid kits etc.
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