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| It makes sense for their online identity to replicate their product identity - clean, simple, practical and modern, but exciting and reliable. |
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| Replicating graphic elements from the packaging concepts and reformatting them for a digital environment helps to maintain a consistent brand strategy, and provides more clear visual aids for the consumer to help them associate a certain image with a certain product. |
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| Though this variant injects more vibrancy, it was deemed to shift the hierarchy too intensely towards the other products area; almost as if to distract from the product on-page. |
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| The inclusion of the black selection state on the weight options helps the user to realise that it's an interactive element which can be changed and acted upon by them. |
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| Creating a mockup of the site on-device helps the client to more easily imagine its real world appearance and application |
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