I was tasked with layout and colour choices, as well as the creation of particular iconography, for the main backpack-style supply bag. A huge number of slight variations were created during liaison with the client and his advisory team.
Iconography development gradually started to bifurcate in two directions - smooth, and angular. Though angular, hard-edged designs were visually closer to the brand, I advised that smooth-edged ones were employed because of their ease of interpretation.
These concepts are for a large backpack-style bag that will contain large fabric pouches that can be individually removed and reinserted using velcro. White lines help to visualise where the pouches and flaps will be located.
Colour coding is used to make mission-critical items, such as food and water, immediately identifiable in a tight situation.
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The 'Light' icon was changed to be more akin to a Laser or Beacon, rather than the sun, to add urgency and a stronger visual link. |
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Amongst other improvements, the item list type was entirely capitalised to increase readability on the back of some consumer feedback, and the iconography was uniformly aligned to the reft rather than being dependant on the size of the pouch. This helped create a more coherent, less cluttered appearance.
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