Product
An engaging website designed to inform people of humanity's impact on Earth in figures
Range
Millennials are adept at using modern technology, and Generation Z have grown up using smart devices and the internet. The site will be targeted at people aged 15 to 40, but will not specifically target those already interested in science or environmentalism. The site should have as broad a target audience as possible in order to have the largest impact, and its overall intention is to engage the user so much so that they share the content with their friends.
Distribution
The campaign will be distributed online through a website. A website was chosen as the most appropriate format to use because you don't have to download anything, and it isn't device specific. The user just needs the ability to access the internet, and its digital nature means it can be updated and improved over time.
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