More relatable and trivial size comparisons give a more intriguing, contextual and humorous tone.
The final design offers an engaging but simple window into the everyday impact humanity has on the planet.
Improvements could still be made - user engagement could be futher enhanced through the background illustrations being animated and reactive to the user’s movements, and more detail or further visual variations could be incorporated to the other sections.
But for the first step of the HUMANIMPACT campaign, it is an effective and engaging first step. A way to inform people of the raw impact humanity is having on the planet, in an interesting and shareable manner.
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