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| FF.com |
FF, or Faraday Future, is a manufacturer of upcoming electric vehicles. Their vehicles target a niche market - very rich people who are interested in the bleeding edge of technology. But as much as the market is a niche one, its appeal is universal - it's about excitement and intrigue. The use of limited colours and sharp, futuristic illustrations help make this website so engaging.
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| Apple.com |
Part of the excitement around using Apple's website is the combination of inherently simple navigation and high-impact visuals. In order to replicate this, the Human Impact site should be extremely simple to use, but should employ high-impact, dramatic visuals.
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