https://climate.nasa.gov/
The most visited, visually engaging and detailed online location that exists on climate change is NASA's Global Climate Change website. It's serious, scientific and factual, both visually and literally. It performs very effectively as a site which holds scientific reasoning, facts and explanations, but it's a site which people would only access if they had an interest in accessing it.
A successful site could be developed to work alongside highly appropriate ones like NASA's. It would have much less information, but the information it would display would be done so in a way which was highly visually engaging. This increases the propensity of the user sharing the content on social media networks, and to catalyse this, shareable action buttons could be included directly in the interface
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