SB1 - The addition of colour

Versions using colour gradients from 1930s Californian graphic design. Californian graphic design has served as a key source of inspiration in this project in an effort to evoke the inspiring and future-looking culture of that era (a culture which still persists in modern-day California). 

Versions using bar-based gradients. 

Note that the coloured bar variant would be very tedious to screenprint. 

SB1 - Initial design responses

The posters will employ type in a way reminiscent of letterpress, even though the process of screenprinting will be used. Screenprinting will be used because the college doesn't have the appropriate letterpress typeface available, or the appropriate type size. The above iterations show different methods of laying out the type, and the experimentation with abstract shapes to represent the large, oblate spheroid shape of a zeppelin. 

SB2 - Potential design responses to the threat of climate change

1. Hedonistic sustainability?

Show that sustainable products can be better than non sustainable products.

(Ad campaign or website for compelling sustainable products)



2. Universal advantages of a transition to renewable energy/transport?

Educate people on the economic advantages of catalysing the transition to a renewable future, rather than the social or environmental.

(Ad campaign, website...?)



3. Need for science and information in politics? 

Remind people why experts, scientists and facts are more important than ever in the current political climate.

(Ad campaign, website...?)



3. Statistical awareness 

Many people are unaware of the dramatic evidence and statistics surrounding the science of climate change, and a broader public awareness would decrease climate change denial and apathy, and create more interest and potentially catalyse the transition to climate neutral/positive technologies. 


(Ad campaign, app, website...?)

Further meetings and final submission

We met three times in the final week of the project to finalise the net designs, make small adjustments to increase usability, and to print and assemble the nets. 

We will calculate the total cost of printing/producing the designs and split it equally between the team. 

I think we performed really well as a functioning, multidisciplinary, creative team. We communicated effectively and delegated tasks in a way which was fair and which applied to our skills and talents. By being fair and allowing each other to be comfortable with our own responsibility an overall feeling of satisfaction was reached with our individual tasks. The sheer number of meetings held and updates given through social media channels ensured the team always knew what the plan was and what still needed to be done. 

Net assembly, model photography and submission Boards

Megan assembled the net in preparation for the photo shoot. The aim of the shoot was to take pictures that could be used both in the context of hero images on the submission boards and to provide technical insight into the design of the packaging. I used my personal camera to conduct the shoot with the assistance of Anna and Megan. 

I created the submission boards below with the oversight of Anna and Megan, who aided with layout and photo editing. 

Collaborative - Packaging and net development

We met as a group for over 4 hours to collaborate on the creation of the nets. We 

utilised high resolution scans of the patterns created by Megan, high resolution scans of ripped paper, and the brand elements as provided by the Grown Up Chocolate Company. 

Outer sleeve - allure of colour and pattern, mystery through a lack of written information, and intrigue through the inferred shape of a chocolate bar 

 Inner sleeve - to be used as a poster after use 

 Inner tray - extends the familiar, cheeky tone of voice 

Outer tray - social media information, brand elements and space required for mandatory information 

Megan assembled some rapid prototypes in black and white to assess the scale, fit and composition of the type and imagery

Anna created a glossary of ingredients to be supplied the the GUCC 

Collaborative - How we applied the broad philosophy of Scrum development and The Toyota Production System to our group working

Scrum development

Scrum development in a very general sense refers to the completion of tasks in a sprint-based fashion over a short period of time. We worked in this way at least once over a week, and to increase productivity worked as an entire group in the studio instead of individually in separate locations. This resulted in the development of more work than had been achieved in the entire two weeks prior. It also meant we could more effectively employ parts of the Toyota Production System, outlined below:

Toyota Production System 

Though the Toyota Production System is a managerial method employed in the manufacturing industry, there are components we could apply to design management and design collaboration. The underlying principle of The Toyota Way is to only make what needs to be made to avoid wasted materials and resources. In our case the biggest resource to be wasted was time, and to avoid wasting time we streamlined the creative process to eliminate unnecessary alterations and experiments e.g. needless colour experiments and layout adjustments. Instead, we assessed every iteration as a group against the criteria we were designing for. If it met it, we went with it, if it didn't, we restarted the process. 



Other working methods

In order to ensure a constant and updated group knowledge of the progress and cohesion of the brief, we used cloud storage to store all material and designs. This ensured that any member of the group could access any of our designs at any time, allowing edits and improvements to be made easily. It also meant that we could always see what tasks we had all completed without the need to meet when it was unnecessary. 

Collaborative - Initial ideas for the landing page

Megan designed and screenprinted the following pattern based on the ingredients available for the chocolate bars. It forms a key part of the product's identity. She will later develop the second pattern, based on items which remind people of their childhood. 

Original

       Post-crop and spot healing

After cropping and cleaning the image, I utilised it in the initial versions of the web landing page. Transparent layering is used to give overall precedence to the pattern, and to create a unique appearance to signify the uniqueness of the product. Whilst it retains key brand elements such as the type, colour scheme and logo, it remains unique. 

The patterns created by Megan serve as a main point of identity for the chocolate bars, and this should be reflected on both the packaging, any marketing material, and any digital environment the bars will be shown. As the creation of a landing page is a specific requirement of the brief, it gave a good opportunity to show how the patterns could be utilised as well as the standard brand elements (such as the colours, type etc.) to create a unique but cohesive campaign and product identity. 

Though bright colours are a part of the GUCC's identity, good aesthetics and communication are still the priority, and so the above revision was made to ensure the colours weren't too garish or jarring as you scroll down the page. Additional layers of transparency were added to increase the legibility of the large scale type. 

Once the packaging is complete, many of the elements of the page will be updated to showcase it. 

Mocking the page up as if it was on a computer allows the client to better imagine the product in existence