Focus Points for MyHealth

Philips are well known and highly successful in their own fields of "Consumer Lifestyle", "Healthcare" and "Lighting", but have sizeable room for an expandable presence in "Consumer Healthcare"

Philips MyHealth would primarily focus on Fitness Encouragement, Biomonitoring and Activity Tracking:

Blood analysis (blood sugar, alcohol intoxication, etc.)

Heart rate monitoring 

Fitness activity 

Sleep tracking 

Tobacco and alcohol consumption 

Dental and vision check ups

Mindfulness encouragement 

Air quality analysis 

Must be mostly automated, very easy and satisfying to use (Sense and Simplicity) 

Intuitive and automatic sync with wearable devices (monetisation through Philips wearables)

Potential for user customisation?

Gamification has worked for many apps e.g. Fitbit, Pokemon Go etc. 

Good design and an adherence to good design principles is key 

Why create the app?

In 2014, there were 8,697 alcohol-related deaths registered in the UK, an age-standardised rate of 14.3 deaths per 100,000 population

In 2016, air pollution caused 40,000 premature deaths in the UK, and 467,000 premature deaths a year in Europe overall.

Every year smoking causes around 96,000 deaths in the UK.

Reports have shown that many people take little or no part in physical activity, with nearly 80% failing to hit government targets

Philips are well known and highly successful in their own fields of "Consumer Lifestyle", "Healthcare" and "Lighting", but have sizeable room for an expandable presence in "Consumer Healthcare".