Responsive Brief: RSA The Good Life 2.0

http://sda.thersa.org/en/challenge/rsa-student-design-awards-2017/phase/rsa-student-design-awards-2017/track/the-good-life-2-0-en

An app focused on personal health, with a rewards/competition-based element to encourage wider use, would allow Philips to reach out to the largest possible audience without additional physical products having to be sold/manufactured. 

Full Brief:

There are a number of behavioural risk factors that contribute to chronic diseases, including poor diets high in salt and sugar, low levels of physical fitness and long periods of inactivity, smoking, and alcohol consumption. 

This brief therefore asks you to design a product, service, campaign, or system that facilitates positive lifestyle behaviours in daily life, which will help people to: 

• better prevent the onset of lifestyle-related chronic conditions by modifying lifestyle behaviours like reducing alcohol intake, eating more healthily or increasing physical exercise; or, 
• detect these conditions earlier so that they may be treated and potentially resolved; or, 
• live longer and enjoy a quality of life through more effective or more personalised treatment for those living with lifestyle-related health illnesses 

Your solution should have mainstream appeal and something that could become part of popular culture. When designing your solution, please bear in mind the incentives for people to use it or buy it aside from simply wanting to improve their health. 

Behavioural economists have shown that awareness of the right thing to do doesn’t necessarily convert into changed behaviour; for example, a survey showed 85% of people know we should eat five portions of fruit and vegetables a day, but only 47% reported eating five or more portions of fruit and vegetables on the day before. As such, you are encouraged to think about how we can positively encourage lifestyle behaviour changes through gamification and other ‘hooks’. 

It is important to remember that our lifestyles and behaviours are profoundly influenced by what our friends are doing, the way the environment around us is designed and options that are more prominent, cheap or convenient. Equally, behaviour change solutions that are imposed on people are often less popular and successful than those which the user finds genuinely appealing and willingly choses. 

As part of your response, you are also asked to think about the commercial realities and business value of your proposal – successful submissions will not only present a compelling design solution but also business opportunities with consideration for revenue generation and new business models. 

Things to consider:

1. Social and environmental benefit – how does your design benefit society and/or the environment? 
2. Research and insights – how did you investigate this issue? What were your key insights? 
3. Design thinking – how did your research and insights inform your solution? How did you develop, test, iterate and refine your concept? Demonstrate the journey you’ve been through to the end result 
4. Commercial awareness – does your journey make sense from a financial point of view? What is the competitive environment your solution would sit within? 
5. Execution – we are looking for a design that is pleasing and looks and feels well-resolved. 
6. Magic – we are looking for a bit of ‘magic’ – a surprising or lateral design solution that delights