iOS Health app
Though all iPhones are pre-loaded with the Health app, very few people actually use it. It's a visually compelling app, and it's relatively easy to use so it would appear that it's the need for active data input that puts people off using it. The app is also only going to appeal to those who are actively trying to healthy due to the lack of any competitive or rewards-based features. More positively, however, Health has a very broad set of features ranging from a pedometer to calorie intake to sexual health.
Google Fit
Google Fit, Android's iteration of Health on iOS, is much the same as Health just with less features. Like with Health, users tend to just use it for automatic features like the pedometer or distance tracker. In order to be appealing, the app would ideally do almost everything autonomously.
Microsoft Health
Microsoft's offering is much the same as Google Fit and Health on iOS, just with less features and a Metro UI interface. All three standard system apps fulfil some features in a relatively successful manner, but the features, data input and visuals are all different.
Fitbit Desktop
Fitbit are the most popular wearable fitness device company, and they have used gamification and 'hooks' to compel their users to take as many steps and walk up as many flights of stairs as possible. By introducing a competitive element, particularly with people you know personally, they can play on the natural urge to win.
All of these apps provide a set of unique or overlapping features, but no app provides all features in a perfect package, and there is a lack of deep health analysis. Philips has extensive experience in biomonitoring, and so are well placed to combine the best experiences of all the existing solutions and add more.
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