From the very beginning I knew that one of my major challenges would be to decide on the tone of my leaflet. A publication dealing with such an extreme emergency means that what it says and how it says it is much more sensitive to tone and theme than the average leaflet.
I decided there was three ways I could tackle this. The first was to produce what I thought the leaflet would realistically look like in a real-world situation. It would be highly serious but not necessarily scaremongering, and would take influence from past government documents and themes, being plastered by the logos of government documents and abiding by their vague and loose design guidelines. The result of this is below.
My second solution can be sound below. Taking inspiration from emergency systems in the world of science fiction, this leaflet is intended to scare and frighten to the highest degree. The viewer is overwhelmed by information and barked orders, all presented in a way which insinuates that it's being shouted. I want people to be able to imagine the scarred remains of this document scattered on the ground in a post-apocalyptic nuclear world. It is a booklet from the world of fiction for the world of fiction.
My third experiment was abandoned in the early stages due to peer feedback. Intended to calm the audience, it would've been riddled with shades of blue and calming tones, but it was decided that this would be inappropriate and ineffective. It wouldn't indicate seriousness, and its tone would've freaked people out.
Following a review done by friends and peers, it was concluded that the top document looks very government-like, and whilst they'd read it they wouldn't see it visually as a hugely important or scare-inducing document. The bottom document however, would entice and horrify them into reading immediately due to its extreme and almost violent visual appearance.
No comments:
Post a Comment