Government issued leaflets are pretty rare now; the majority of comparable deliverables are by the NHS. Whilst the quality of them varies, many are actually well designed. This one above is simple and effective - it uses minimal text to show an engaging statistic and a clear directive, and the use of an image of a survivor adds emotional appeal and the sense that it's more likely to affect you. They usually use very cheap, often glossy stock, with a limited amount of colours to help keep printing costs down. A template will probably have been created to make it easy for any member of staff to design similar material.
This leaflet cover is pretty great. It sticks perfectly to BHF's graphic identity, utilising their colour palettes and typefaces to great effect. The minimalist vector graphic of a brain crossed with a road systems cleverly engages the audience by making them consider the meaning behind it; which of course is the metaphor that a stroke is like meeting a dead end in your brain. The colour choices appropriately stick with BHF's visuals but don't detract but instead enhance the overall theme and message - red and yellow as warning colours infer danger.
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