Thursday, 3 December 2015

Recipe for successful wayfinding


Successful wayfinding is immediately interpretable, universally understandable, adaptable and customisable. It's designed in a way that reflects the identity of the environment without sacrificing quality of communication. 

Perhaps the most successful example of wayfinding in recent design history was the the advent of the reformed UK road signage, created by Margaret Calvert and Jock Kinneir. What was most revolutionary about their design is its use of primarily lowercase type instead of the traditional uppercase type, which was done due to its increased readability. Transport was the typeface designed specifically for use on the signage, and it has been praised for its legibility at small sizes. The signage remains visually and practically suitable over 50 years after it was created. 

I'd like to carry forward the use of colour coding, highly practical typography and potentially universally interpretable pictograms into my signage. 






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