Standard Variant
No outstanding decorative elements or distracting colours except for imminent nav instructions; neutral appearance with expected information.
Low Power Mode
Utilising a thinner typeface and blue decorative elements to incite calm and create a more elegant appearance. Hierarchy of information shifts to battery/energy related info
Sport Mode
Utilising a heavier weight, italicised typeface to incite speed and movement, with red decorative elements inspiring activity and aggression. Hierarchy switches to speed, energy use and range remaining as priorities. This is for the racetrack.
Allowing users to switch display styles can allow for the driver to add more personality into their car, but can more importantly; in this case, provide three different designs for three different modes of operation, improving the user experience of each one. My COP project, which explored the use of colour in user interface design, was incredibly helpful in providing the knowledge of what colours to use to incite what emotions or responses.
Test sessions were carried out with the above designs, and any identifying elements were removed. When users were asked to explain how each one made them feel, or how it looked, the following were given:
Blue Version:
Calming, relaxing, encouraging, futuristic
Red Version:
Active, aggressive, sporty, quick, fast
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