California has always been seen as a forward-thinking, progressive corner of the world, and its graphic design has always reflected this, from the letterpressed, gradient-ridden posters of the 30s to the minimalist design language of Apple. It'd make sense to turn to this for inspiration for the Zeppelin poster, since that too was a progressive and exciting event. This was an amazing proof-of-concept for an emerging, previously-inconceivable form of transport.
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