The decision has been made to base the project around the 1931 flyover of the German Graf Zeppelin in Leeds. Thousands of people watched the flyover from Hyde Park, so it'd be appropriate to focus the posters on that space.
A zeppelin flyover in the 30s had a profound economic and cultural impact - not only did the local area benefit from a boost in tourism and national recognition, but they felt the excitement and intrigue of seeing a major feat of human innovation up close. Similar feelings to that of witnessing a rocket launch, flying on a plane for the first time, or viewing a major skyscraper.
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