Collaborative - First Meeting

In our first hour-long meeting we discussed initial ideas, agreed on tasks and objectives, and researched the brand.

Brand

Targeted at young professionals + adults

Gender neutral

Reminiscent on childhood 

Sustainable, locally made and produces

Small scale 


Initial Ideas

Made from sustainable materials?

Useful after used? E.g. make origami, use as a poster etc. 

Augment the current colour scheme with patterns 

Create a mystery around the outer packaging 

The locally handmade asset is important, and could be used in a similar way to tech companies e.g. "Designed by Apple in California", "Handmade in Harlow" etc.

Described as a "Luxurious occasional treat"; what does this mean for the packaging?

Create a pattern which utilises the existing colour scheme + items reminiscent of childhood (with the suggestive shape of chocolate?) 

Packaging has the same aspect ratio as a bar of chocolate

We could allude to mystery by creating the effect of a torn chocolate bar wrapper, with most of the sleeve being white, but with the torn area revealing what would be the chocolate. We could apply the chocolate-esque pattern here. 

Two patterns: One based on the ingredients used in the bars, another based on items which remind people of their childhood. 

This mockup, made by Megan, allows us to physically assess exactly what space we have to design with. It helped us realise that the border of the tray is a more important space than the bottom of the tray, since the bottom will be obscured by chocolate when it's opened. 

Tasks/Objectives

Nicky

Create and distribute a questionnaire to find out what items/activities remind people of their childhood 

Assess what elements of the design could be located in the white space of the sleeve


Megan

Create some initial ideas for the pattern designs to see how the hidden chocolate idea works


Anna

Research competitor packaging and see which segment The Grown Up Chocolate company sits amongst them