The official Leeds map points were created Luca Paulina, who also created the ones in London, Ipswich and Toronto. The distinctive colour palette ensures that people realise immediately what it is, and the block flat aesthetic simplifies the area and makes it universally understandable. As is normal with good signage, the arrow directions correspond to their location on the sign; the left arrows for example, are places on the left.
Signage like this isn't so common - it's not often you see a huge arrows planted on the floor. This application proves how effective it can be, especially when wayfinding in the surrounding area is lacking. You can hardly miss a huge pink arrow placed in your way.
These pictograms are much more effective in this role than type ever could be. Because of their ease of understanding their message is immediately communicated, and because they're symbols the problem of multiple languages is eradicated. Practically everyone everywhere would understand their meaning.
Primark uses typographical variations and styles to their advantage here. After visiting the store just once, you would remember on the second visit to look out for the crayon-drawn appearance of the 'kids' section, or the effeminate and elegant text of the 'lingerie' section.
Here we see universal pictograms like Male/Female toilets being coupled with slightly bespoke symbols, like Child-with-Accompanying-Parent toilets. Zero words are used on this signage, but anyone anywhere would immediately understand its meaning.
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