Tuesday, 3 November 2015

Classic Serif

"Built to convey elegance and exclusivity, Classic Serif is designed for use only on the very best design. Its tall x-height gives elevation to the letterforms, allowing it to literally stand over those below it. Its variable stroke widths, stencil elements and nuanced serifs make it a timeless, contemporary classic."

Elegant (definition)
adjective
  1. 1.
    graceful and stylish in appearance or manner.
    "she will look elegant in black"
    synonyms:stylish, graceful, tasteful, discerning, refined, sophisticated, dignified,cultivated,
     distinguished, classic, smart, fashionable, modish, decorous, beautiful, artistic,
     aesthetic, lovely

  2. 2.
    (of a scientific theory or solution to a problem) pleasingly ingenious and simple.
    "the grand unified theory is compact and elegant in mathematical terms"
    synonyms:neat, simple, effective 



A Google search of 'elegant design' shows a lot of intricate patterns and brush strokes. My typeface could represent this concept through its serifs and their style; by making them look almost as if they've been created or swirled with a brush, a more 'elegant' appearance could be created. 






Searching for 'elegant furniture' reveals furniture with myriad curves, swirls and patterns. Elegance seems to equal spirals and swirls, and my typeface almost has to represent this.




Bodoni and Garamond are the immediate typefaces that come into mind upon hearing the world 'elegant' because of their extravagant serifs, variable stroke widths and intricate paths. Their ball serifs also allow for articulate ligatures, particularly between 'g' and 'a'. Bodoni has a more elegant appearance because of its more pronounced and varied differences in stroke widths, whereas Garamond (being from 1540) has a more archaic and traditional feel. My typeface needs to be avant garde and cutting edge but with traditional elements, so Bodoni is a better starting point.






The pinpoint bowls give this concept a feeling of bespoke eloquence, as do the block fill bowls. Cropping the terminals on the uppercase 'A' above is perhaps too aggressive and sharp to be suitable. 





















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