Our group started to answer the brief by doing an initial concept brainstorm. We all independently thought of ideas, and then shared them as a group and tried to combine whichever ones worked together. Our initial agreed upon idea was to use a broken glass impact as the starting point for our map - it was to serve not as a map to be used for navigation, but rather to give attraction information to those who already had a knowledge of the area. This meant we were able to be very visually abstract. As the process advanced however, Roshan suggested using an owl, a symbol of Leeds, as a main figure in the map, and so we changed direction.
We decided to situate the map within the owl, and for the map to be used in a digital concept as a webpage or an app. Because we decided our target audience was relatively young and technologically capable, we decided on a minimalist, bold black and white identity utilising sharp outlines and vector graphics. This would be familiar to them as a style used by independent and visually aware mediums.
While we kept the effective, pre-existing identities of Munro House and Granary House, we created bespoke ones for the other sites.
The owl was created as a vector so that it would work in a tangible user interface. It's designed to be panned around and scaled.
As you approach the centre of the owl the map gradually appears, and the nav points become the site symbols.
Tapping on one of the symbols reveals information about the places, until all is revealed. This is a piece of design that was built from the ground up to be interacted with.
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