Brief 7 - Peak Chocolate Day Brief - Research and Target Audience

Super minimalist design elements would help identify the packaging amongst a sea of colour and complex graphics

Super minimalist design elements would help identify the packaging amongst a sea of colour and complex graphics

A large amount of white space balanced out with the injection of colour afforded by a vibrant gradient is a trend in user interface design; it could be effective to mirror this in the world of packaging design

A large amount of white space tends to be seen more often in the luxury goods market

The packaging I will develop will be aimed at the tech/fashion-inclined chocolate lover, who enjoys trying something new and strives to be different. They enjoy a minimal but enjoyable lifestyle.