Tuesday, 21 November 2017

Brief 2 - RSA Competition - User personas and target audience



Since stress is one of the main prohibitors of sleep, it made sense to look into which category of person is statistically the most stressed. In the US, that's young adults - and females slightly more than males. 

The interface will use contemporary, flat design to appeal to young people, though a simple layout and overall experience will ensure anyone can use it. The design will not be gendered; it must appeal to as many people as possible. 


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