Thursday 26 October 2017

Brief 1 - BFR UI - Creation of other pages and style alignment


The challenge of the Tickets section was including the most amount of useful information possible without making the design too cramped or reducing legibility/usability; or having a significant negative effect on necessary cognitive load. By the time this system is active or widespread, it is possible that machine intelligence/an artificial-general-intelligence would be used to recognise the legitimacy of passengers rather than a traditional digital barcode system, but this product has to be designed with current technological reach and advanced redundancy in mind.



A rejected variant of the Tickets section - the background imagery was deemed to compromise legibility and interfere with the barcode reading algorithm. Additionally, the majority of testers preferred the visual appearance of no background imagery. 




Though top placement of back buttons is less than ideal given the finger reach required, this is the solution that iOS uses given the placement of an almost universal bottom nav bar. Additionally, back swipe gestures are becoming more common and the BFR app is designed to almost never need the use of a back button. The continued use of #FF9500 significantly improves user recognition of features and important information. In the screen above, almost every tester looked first at the rocket name, then at the back button. This proves the incredible power of colour in creating more usable user experiences.



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