Above: Natasha Chan
Below: Katie Ayers
After our first pitch we acted immediately on some valuable feedback. We were advised that audio aspects would distract from the exhibition itself, and that our retro-futurist concept was too extreme, and probably wouldn't play nice with all of the banknotes because of their vast variations. We then decided to focus more on a stock market theme - we could keep the Sevastopol typeface because of its visual link to stock ticker symbols.
We planned to scale down our idea dramatically and focus the exhibition entirely on the work itself, stripping all elements of the exhibition identity.
Above: Alex Zorita
We also decided on a name change from License to Print Money to Investing in Art. It overtly links to our stock market theme and also subtly makes a case for more national investment in art and design.
Above: Alice Morris
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