Saturday, 23 December 2017
Brief 3 - Instrument Cluster - Opportunities
There are two unique opportunities provided by the vehicle being electric and autonomous. The more simple nature of electric vehicles (i.e. the lack of a transmission, meaning no gears, or the non-existence of engine revolutions) means that much less information is initially required on the instrument cluster. Most of what exists on traditional clusters is no longer required. This frees up a lot of space to simplify and be more adventurous with the visual elements.
Elements of autonomy in the vehicle would also allow for more creative freedom - if the user isn't actually operating the vehicle, then the danger of distractions or flair is no longer relevant. This allows for the exploration of abstract or decorative concepts.
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