 |
| SpaceX Dragon spacecraft logo |
 |
SpaceX BFR rocket proposal
|
 |
| Falcon Heavy |
 |
| BFS Mars demo |
 |
| Falcon Heavy demo launch - Tesla Roadster in space |
 |
| BFR Earth-to-Earth launchpad |
 |
| Dragon in orbit around Mars |
'Space Exploration Technologies Corp., doing business as SpaceX, is a private American aerospace manufacturer and space transport services company headquartered in Hawthorne, California. It was founded in 2002 by entrepreneur Elon Musk with the goal of reducing space transportation costs and enabling the colonisation of Mars. SpaceX has since developed the Falcon launch vehicle family and the Dragon spacecraft family, which both currently deliver payloads into Earth orbit.
SpaceX's achievements include the first privately funded liquid-propellant rocket to reach orbit (Falcon 1 in 2008), the first privately funded company to successfully launch, orbit, and recover a spacecraft (Dragon in 2010), the first private company to send a spacecraft to the International Space Station (Dragon in 2012), the first propulsive landing for an orbital rocket (Falcon 9 in 2015), the first reuse of an orbital rocket (Falcon 9 in 2017), and the first privately funded space agency to launch an object into solar orbit (Falcon Heavy in 2018).'
Their goals, achievements and pre-existing visuals are all exciting and forward-thinking. Though their current site evokes this in some ways, it's also quite visually conservative and in other ways becoming dated. A potential redesign should keep what it does well - large visuals of the vehicles, impressive text specs etc, but increase the visual appeal and audience of the site. It should be story and purpose driven, visually exciting, and evocative of the future.
